District M uses non-PII it collects to buy and sell online advertising, including interest-based advertising, using real-time bidding.
Non-PII: Non-Personally Identifiable Information is information that cannot by itself be used to identify an individual person. Non-PII includes such things as browser type, operating system, the web address of a web page visited, the time and date a web page was visited, and the web address of the referring page. It may also include the number of times a particular browser has been shown a particular ad, or it may include generic categories indicating inferences that have been made about users' interests.
You can opt out of interest-based advertising.
When you opt out, an opt out cookie (from adnxs.com)
will be stored in your web browser. The Platform will
know the choice you have made when it sees your opt out cookie,
and will apply your choice to all companies use of the Platform.
If you block or delete the opt out cookie, the Platform will not see your choice.
To learn more about interest-based advertising, and to access the opt outs of other online advertising companies, visit the Network Advertising Initiative: networkadvertising.org/choices/